Marketing automation certification
In this hands-on course, you’ll learn how to create automated workflows to deliver content tailored to the needs of your audience. See case studies and best practices for segmentation, tagging and scoring, ecommerce integrations, and more.1. Introduction to marketing automation
Marketing automation: What it is and what it's used for
Getting started with marketing automation: Project planning
Types of automated workflows
Consumer momentum curve: Raising anticipation
Consumer momentum curve: Maximizing the honeymoon period
Consumer momentum curve: Maintaining inspiration
Recap
2. Marketing automation strategy
Launching your first marketing automation project
Defining your marketing automation KPIs
Measuring and tracking your marketing automation success
Setting up your tagging and scoring strategy
Segmenting your list with marketing automation
Recap
3. Use cases
Making a good first impression with welcome emails
Building customer loyalty through personalized experiences
Re-engagement campaigns: Retrieving lost sales with automation
Automating event promotion
Running an online course with emails
Recap
4. Ecommerce
How companies use marketing automation for ecommerce
Abandoned cart emails
Post-purchase communication
How to track customer behavior on your website – and act on it
Recap
5. Advanced topics
Integrating automation into your marketing strategy
Linking marketing and sales with marketing automation
Recap
Final exam
Assessment
Next step
Author:GetResponse Academy
GetResponse is the email, automation, and AI platform trusted by 350,000+ businesses in 183 countries. For more than 25 years, we’ve helped entrepreneurs, ecommerce shops, and global enterprises grow with marketing built on the most powerful channel they own: email.
With GetResponse, you can launch campaigns in minutes — from welcome emails to loyalty flows — using AI-powered copy, prebuilt automation templates, and seamless integrations with Shopify, WooCommerce, Salesforce, and more. Our platform scales with you at every stage: unlimited sends on every plan, transparent pricing without hidden fees, and 24/7 support from real marketing experts.S
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