Marketing automation certificationIn this hands-on course, you’ll learn how to create automated workflows to deliver content tailored to the needs of your audience. See case studies and best practices for segmentation, tagging and scoring, ecommerce integrations, and more.
1. Introduction to marketing automation
Getting started with marketing automation: Project planning
Types of automated workflows
Consumer momentum curve: Raising anticipation
Consumer momentum curve: Maximizing the honeymoon period
Consumer momentum curve: Maintaining inspiration
Recap
2. Marketing automation strategy
Launching your first marketing automation project
Measuring and tracking your marketing automation success
Setting up your tagging and scoring strategy
Segmenting your list with marketing automation
Recap
3. Use cases
Making a good first impression with welcome emails
Building customer loyalty through personalized experiences
Re-engagement campaigns: Retrieving lost sales with automation
Automating event promotion
Running an online course with emails
Recap
4. Ecommerce
How companies use marketing automation for ecommerce
Abandoned cart emails
Post-purchase communication
How to track customer behavior on your website – and act on it
Recap
5. Advanced topics
Integrating automation into your marketing strategy
Linking marketing and sales with marketing automation
Recap
Final exam
Assessment
Author:GetResponse Academy
GetResponse is the email marketing platform that empowers marketers, solopreneurs, coaches, and small business owners with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert their audience. With over 25 years of expertise, GetResponse goes beyond email to provide powerful automation, list growth, and content creation tools, making it the go-to solution for those who want to succeed in building their personal brand, sell products and services, nurture their audience, and build a community.